20th Jan, '20 Digital Marketing

How to use affiliate marketing in China

Around the world, affiliate marketing is worth more than $12 billion. If you’re building a brand in…

13th Jan, '20 Digital Marketing

How to create content your Chinese audience will love

As a Western business looking to tap into China, content is king. In the world’s most competitive…

20th Dec, '19 Digital Marketing

Top 10 resources for UK businesses looking to tap into China

Whether you’re thinking about exporting your products to China or you’re already building a brand in…

16th Dec, '19 Digital Marketing

Cultural differences to be aware of when doing business in China

Whenever your business expands into a new market, it’s important to take the time to get to know the…

09th Dec, '19 Digital Marketing

Word of mouth marketing in China – 8 ways to build your e-reputation

“一传十,十传百” “One person tells ten, ten tell a hundred.” Spread far and gain rapid popularity. In…

25th Nov, '19 Digital Marketing

10 mindblowing Weibo statistics that prove you need to be on the network

If you’re marketing your business in China, it’s likely that WeChat will be your first port of call…

18th Nov, '19 Digital Marketing

Why you should use TikTok/Douyin when marketing your business

TikTok (also known as Douyin in China) is a short-form video sharing platform, one of the “new kids…

04th Nov, '19 Digital Marketing

5 reasons Scottish businesses should target Chinese consumers

In today’s increasingly crowded and competitive market, finding ways to sell your products and…

28th Oct, '19 Digital Marketing

Here’s why you need a marketing partner when expanding into China

Home to more than 1.4 billion consumers and a thriving economy, China is becoming an increasingly…

14th Oct, '19 Digital Marketing

10 of the most effective WeChat follower growth techniques

With more than a billion active users, WeChat is China’s most popular social network. Consumers do…

07th Oct, '19 Digital Marketing

How to make the most of 11/11 Singles’ Day in China

Forget Black Friday. In China, Singles’ Day is the biggest shopping event of the year. The one-day…

23rd Sep, '19 Digital Marketing

The ultimate list of Chinese shopping holidays for 2020

In China, shopping days are a big deal. Between January and October of 2018, retail imports for…

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