22nd Jun, '20 Digital Marketing

How to use short-form video to promote your products

Over the past couple of years, short-form video content has exploded around the world, and China is…

15th Jun, '20 Digital Marketing

The costs associated with setting up a Chinese ecommerce business

As the business world becomes increasingly globalised, more and more SMEs are eyeing expansions into…

08th Jun, '20 Digital Marketing

Alternatives to Chinese trade fairs and exhibitions in COVID-19 climate

At Zudu, we’re passionate about attending exhibitions and trade fairs in China. Not only do they…

18th May, '20 Digital Marketing

5 challenges Western businesses face when marketing in China

Although the coronavirus pandemic has put a temporary halt to business expansions, it is hard to…

11th May, '20 Digital Marketing

How your luxury brand can reach consumers in lockdown

With the coronavirus continuing to impact everyday lives and analysts predicting the worst economic…

09th Mar, '20 Digital Marketing

10 eye-opening Douyin statistics that prove you need to sign up

Douyin - known as TikTok in the West - is one of China’s biggest success stories. Though WeChat has…

02nd Mar, '20 Digital Marketing

What Chinese consumers look for when buying from British brands

As British businesses increasingly turn their attention to international markets to bolster sales…

28th Feb, '20 Digital Marketing

How to adapt your marketing strategy during the coronavirus outbreak

With the ongoing coronavirus in China (now spreading to the rest of the world), knowing how to…

10th Feb, '20 Digital Marketing

More Weibo statistics to demonstrate why you need a presence

Though once considered the shining star of Chinese social media, Weibo has struggled to compete with…

27th Jan, '20 Digital Marketing

Improve your on-site SEO in China with these practical tips

Though most Western businesses venturing into China will focus their attention on social media and…

20th Jan, '20 Digital Marketing

How to use affiliate marketing in China

Around the world, affiliate marketing is worth more than $12 billion. If you’re building a brand in…

13th Jan, '20 Digital Marketing

How to create content your Chinese audience will love

As a Western business looking to tap into China, content is king. In the world’s most competitive…

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