15th Jan, '21 Digital Marketing

Chinese marketing terms you need to know about

If you want to promote your products and services to Chinese consumers, you’ll need to spend time…

07th Jan, '21 Digital Marketing

How your business can appeal to Gen Z consumers in 2021

Establishing a strong presence for your brand on the other side of the world does not come without…

04th Jan, '21 Digital Marketing

Gen Z shopping trends to be aware of when marketing your products in China

Whether you’re selling luxury customised water bottles or premium whisky from Scotland to Chinese…

15th Dec, '20 Digital Marketing

Protecting your IP in China

According to one report, Chinese intellectual property (IP) theft costs businesses up to $600…

09th Nov, '20 Digital Marketing

5 things you need to know about China’s new digital currency

Earlier in the year, the Chinese state announced the launch of its own digital currency, Digital…

12th Oct, '20 Digital Marketing

Common Chinese social media faux pas to avoid as a Western brand

Though your business may have mastered the art of Instagram and Facebook in the UK, the truth is…

28th Sep, '20 Digital Marketing

What Chinese shoppers look for when buying from international brands

If you’re looking to unlock a new revenue stream for your luxury goods business, China is a great…

07th Sep, '20 Digital Marketing

Chinese PPC vs. Chinese SEO: Which is right for your international brand?

Although it’s certainly possible to grow a UK-based business in China organically through social…

21st Aug, '20 Digital Marketing

Chinese marketing “quick wins” that ensure overnight success

Although Chinese social networking sites have made it easier than ever to build a following and grow…

11th Aug, '20 Digital Marketing

What to include on your Chinese-language landing pages

Whether you’re promoting your business via Baidu pay-per-click advertising, organic SEO, or social…

03rd Aug, '20 Digital Marketing

Take part in our Nihao Whisky Festival to promote your brand in China

This month, we’re launching the Virtual Whisky Festival, designed to help Scottish companies promote…

13th Jul, '20 Digital Marketing

5 strategies for B2B success when selling your products in China

If you’re looking to branch out in today’s competitive climate and find new ways to drive revenue to…

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