18th May, '20 Digital Marketing

5 challenges Western businesses face when marketing in China

Although the coronavirus pandemic has put a temporary halt to business expansions, it is hard to…

11th May, '20 Digital Marketing

How your luxury brand can reach consumers in lockdown

With the coronavirus continuing to impact everyday lives and analysts predicting the worst economic…

06th Apr, '20

How the Chinese tourism industry has adapted during COVID-19 crisis

Around the world, the travel industry is in turmoil. The World Travel and Tourism Council has…

20th Mar, '20

5 strategies for eLearning during coronavirus outbreak in China

With the coronavirus outbreak forcing millions of Chinese students to self-isolate at home, many are…

09th Mar, '20 Digital Marketing

10 eye-opening Douyin statistics that prove you need to sign up

Douyin - known as TikTok in the West - is one of China’s biggest success stories. Though WeChat has…

02nd Mar, '20 Digital Marketing

What Chinese consumers look for when buying from British brands

As British businesses increasingly turn their attention to international markets to bolster sales…

28th Feb, '20 Digital Marketing

How to adapt your marketing strategy during the coronavirus outbreak

With the ongoing coronavirus in China (now spreading to the rest of the world), knowing how to…

17th Feb, '20 News

We’re making RRS Discovery more accessible for Chinese visitors

At Zudu China, we’re passionate about helping businesses fly the flag for Scotland in China. But as…

10th Feb, '20 Digital Marketing

More Weibo statistics to demonstrate why you need a presence

Though once considered the shining star of Chinese social media, Weibo has struggled to compete with…

27th Jan, '20 Digital Marketing

Improve your on-site SEO in China with these practical tips

Though most Western businesses venturing into China will focus their attention on social media and…

20th Jan, '20 Digital Marketing

How to use affiliate marketing in China

Around the world, affiliate marketing is worth more than $12 billion. If you’re building a brand in…

13th Jan, '20 Digital Marketing

How to create content your Chinese audience will love

As a Western business looking to tap into China, content is king. In the world’s most competitive…

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