26th Nov, '20

3 avenues for opening an ecommerce store in China

China’s ecommerce industry has ushered in a new era for the country’s economy, with modern consumers…

09th Nov, '20 Digital Marketing

5 things you need to know about China’s new digital currency

Earlier in the year, the Chinese state announced the launch of its own digital currency, Digital…

26th Oct, '20

5 of the most effective strategies for generating sales through WeChat

WeChat is not only the most popular social network in China for consumers, but for small and…

19th Oct, '20

What you need to know about accepting payments via WeChat Pay

Though WeChat started life in the same year as WhatsApp back in 2010, the messaging platform has…

12th Oct, '20 Digital Marketing

Common Chinese social media faux pas to avoid as a Western brand

Though your business may have mastered the art of Instagram and Facebook in the UK, the truth is…

28th Sep, '20 Digital Marketing

What Chinese shoppers look for when buying from international brands

If you’re looking to unlock a new revenue stream for your luxury goods business, China is a great…

14th Sep, '20

Key ingredients required to create truly viral content for Chinese social networks

Gangnam Style. Share a Coke. #NuggsForCarter. Three viral marketing campaigns that are instantly…

07th Sep, '20 Digital Marketing

Chinese PPC vs. Chinese SEO: Which is right for your international brand?

Although it’s certainly possible to grow a UK-based business in China organically through social…

21st Aug, '20 Digital Marketing

Chinese marketing “quick wins” that ensure overnight success

Although Chinese social networking sites have made it easier than ever to build a following and grow…

11th Aug, '20 Digital Marketing

What to include on your Chinese-language landing pages

Whether you’re promoting your business via Baidu pay-per-click advertising, organic SEO, or social…

03rd Aug, '20 Digital Marketing

Take part in our Nihao Whisky Festival to promote your brand in China

This month, we’re launching the Virtual Whisky Festival, designed to help Scottish companies promote…

27th Jul, '20

The best live streaming platforms for ecommerce brands in China

As Chinese ecommerce giants continue to innovate to drive sales, live streaming platforms are…

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